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~case-studiesNUFACE

NUFACE

NuFACE

NuFACE transforms the way patients approach skincare by delivering clinically proven, non-invasive devices for ideal skin health. NuFACE’s flagship product is a non-invasive, at-home, easy-to-use, anti-aging handheld device that utilizes microcurrent technology for women who want to take anti-aging into their own hands.

Industry
Consumer Goods, Beauty/Medical Devices.
Project type
Custom Software Development, Shopify E-Commerce, and SEO optimization.
Tech used
Ruby on Rails, MySQL, Go-Lua, CoreOS, Liquid, JSON, NodeJS, SOAP, Shopify API, CSS and SCSS.

Challenges

NuFACE’s marketing team was in need of a reliable tech partner to help them navigate the demands of a growing e-commerce business. NuFACE’s technical debt was slowing down the website and impacting SEO results and conversions, and Mindera was challenged to strike a balance between implementing new features that would keep NuFACE competitive in the marketplace, while addressing technical debt that was impacting the usability of the website.

Solutions

Mindera formed their work with a strategic and technological approach to resolve the tech debt while integrating new features:

  • Supported NuFACE’s Marketing organization with ongoing development initiatives aimed at enhancing the e-commerce website for NuFACE consumers.
  • Created tools to interpret 3rd party pixel information for NuFACE to better understand consumer traffic, while capitalizing on their trending products and content.
  • Implemented an auto-replenishment program to continue to positively shape the user experience.
  • Conducted a website audit to identify and resolve broken or malfunctioning elements, as well as ascertain and delete or refactor unused or outdated code and plugins.
  • Optimized the site for SEO, speed, and user experience.

Benefits

  • In Mindera, NuFACE has found a great tech partner on whom they can rely for top-of-shelf service. Our team is able to seamlessly translate marketing requirements into technical specifications, and implement creative technology solutions that support NuFACE's marketing efforts.
  • Provided their marketing team solutions from a content standpoint to better their SEO.
  • Designed a feeder to report information from their platform to all their 3rd party vendors. It has become a pivotal marketing tool for NuFACE to optimize their marketing efforts and drive more customers to their cart.
  • Generated a significant increase of additional revenue due to the successful implementation of the auto-renewal tool.

NUFACE auto renual tool

Mindera has been a great technical partner for us. With Mindera, we are able to stay in front of technical challenges and always offer our customers best-in-class service on our website. Additionally, Mindera’s SEO services have helped us increase our visibility considerably in a very short time, allowing us to expand our reach and tell more people about the innovative offerings that make up NuFACE’s product line. I consider Mindera as our “right hand” tech team, and a critical part of our digital marketing success. Their partnership and support is invaluable to our day-to-day business. Alexis Djeredjian, Digital Marketing Director, NuFACE

Future Plans

The NuFACE Mindera partnership has no indication of slowing down. We are tackling new features to enhance the customer's experience & security. Included in the backlog are features that include Conversion Optimization, more advanced UX Personalization, Consumer Loyalty enhancements, as well as ongoing support for critical e-commerce optimization and anti-fraud measures.

Contact Information

If your marketing team needs a tech partner who can implement creative technology solutions that support your marketing efforts, lets chat!